In “Rocket from Gaza hits Israeli city, no injuries” AP has been so busy explaining (away, or) that the attack wasn’t so bad (“rare, caused damage but no injuries”) that you forgot to report the news.
Ashkelon is a large city and only in reach for the better rockets from Gaza. Therefore it has been spared much ballistic war crimes in the past years. That Ashkelon is now hit is more alarming because it demonstrates the greater firepower by Gaza terrorists.
You do report on the shock in general and statistical terms. What a difference with Palestinian stories that are always good for personal sob-stories.